Audio Strengths and Limitations

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Form Strengths Limitations Cautions
Audio: General Information
  • Portable
  • Non-confronting
  • Tailor-made programs
  • Controlled by listener
  • Can supplement other media
  • A versatile teaching medium
  • Suitable for private listening
  • Stimulates individual imaginatioin
  • Overcomes literacy barriers
  • Requires a player
  • Audio only
  • Equipment needs maintenance
  • Fixed rate of information flow
  • Sensitive to environmental conditions
  • Requires training for quality, production, and equipment maintenance
Audio: Cassettes
  • Readily available
  • Relatively inexpensive
  • Simple to produce locally
  • Convenient replay
  • Can be reused
  • Can be easily erased
  • Older technology
  • Sensitive to environmental conditions
  • Requires external power
  • Losing popularity in light of new technology
Audio: Chip Players
  • Sealed units
  • Unlimited length of program
  • Solar powered
  • Individual listening
  • Small and easily distributed
  • Require sophisticated production equipment
  • Cannot be easily reproduced
  • Expensive in small quantities
  • Cannot be produced locally
  • Limited to individual or small group listening
Audio: CDs
  • Popular
  • Inexpensive
  • Can be locally produced
  • Convenient replay
  • Duplication equipment not readily available
  • Production can be costly
  • Need careful handling
  • Requires external power
  • Unit price related to quality and quantity produced
Audio: Radio Broadcast General
  • Popular - Available
  • Crosses geographic barriers
  • Give credibility to message
  • Reaches large audiences
  • Is audio only, no visuals
  • It's one way communication
  • It's one time communication
  • Listener controls the receiver
  • Airtime may need to be purchased and could be expensive
  • Often government controlled in some countries
Audio: AM Radio Broadcast
  • Locally transmitted and can cover a large area
  • You can have personal contact with audience
  • Not as popular as FM
  • Not many stations now
Audio: FM Radio Broadcast
  • Usually inexpensive when using local stations and in the local idiom
  • A small station can cover a large audience
  • Local programming can build relationships with listeners
  • You can visit the listeners and involve them
  • Good quality reception, no noise
  • Signal restricted to line of sight transmission
Audio: SW Radio Broadcast
  • Transmits over long distances
  • Not practical for local reception
  • More power needed
  • Higher cost for program time
Audio: Audio For Video
  • Popular
  • Fosters local ownership
  • Enhances understanding
  • Can be locally produced
  • Fixed text flow set to scene length
  • May not be effective without video
  • Requires production equipment
  • Requires special training for dubbing
  • Videos not always culturally appropriate
  • Limited variety of religious videos
  • Permission to dub
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